an ode to british heritage: in collaboration with allsaints
This project was a university group project in collaboration with Allsaints. Our concept focused on the British heritage influences of the brand, whilst incorporating their strong music connections. My personal area of research was religion and Christianity in Britain, and this clear influence on the brand identity of Allsaints. Other areas of research included mods and rockers, paganism, taxidermy and the influence of music genres on fashion across the decades.